There have been plenty of television commercials shot in Nebraska. These types of productions (larger budgets) are primarily how those of us who do this for a living – make our living. Most are regional but there have been a few national spots.
If you are curious about coming here to shoot, please reach out for Q & A. Professional and honest intel gladly shared.
Union Pacific Partially shot in Omaha (diner, grocery store, neighborhood, construction site, bakery, office). The agriculture, horse, and convertible girls were shot in nearby Iowa. Beautifully produced spots.
Garmin Asus G60. Partially shot at Carhenge in Alliance, Nebraska. Here’s a case where filmmaking meets tourism.
Prilosec OTC. More than four national spots have been shot here over the past few years. Shot in Lincoln, Springfield, Omaha, and Elkhorn. Visiting Producers collaborated with local crew.
If you’re a Nebraska production company and you have a spot to post here – send an email.
Lincoln is the State capital and the second-most populous city after Omaha. Lincoln is also the county seat of Lancaster County. Downtown could double most medium-sized cities with a nice mix of old and newer building architecture.
Walkways over the streets that are connected to buildings are interesting visuals. They also make a walk warmer in winter.
Lincoln has been captured on the big screen a few times, from back in the eighties and Terms of Endearment to most recently (briefly) in the movie NEBRASKA. There have been a few low-budget independent films that chose Lincoln too and the movie Yes Man shot B-Roll at the University of Nebraska’s Memorial Stadium. National commercials have shot here, including Prilosec OTC, History Channel, and Visa, plus many regional spots.
The Pinnacle Bank Arena is new and the area near here that connects to the Haymarket have been big visual changes to this area. The Haymarket is also a wonderful stop for clients and crew for amenities and trinkets.
There are a few visual gems in Lincoln that (IMO) have yet to be highlighted to their beauty and should be by some project. One is the Sunken Gardens near 27th & Capitol Parkway. They are a breath of fresh air near a busy intersection.
As the name implies, the property is sunken low from the street, however wide shots from higher points will see the traffic. Sound could also be an issue. The City will work with you to shoot here, but arrange well ahead because it is popular in the warm weather with weddings and visitors.
Filming at the Capitol building has been challenging in the past (for me). Easier and okay (for others). A document that includes a list of requirements and rules does exist but contact the Capitol directly for what current protocol is.
There are a few gorgeous hallways with great architecture and wonderful natural light.
Overall, the City of Lincoln is film-friendly. For direct inquiries, start at the Mayor’s Office. Another helpful contact is the Nebraska Film Office, based in Lincoln. They can direct you to other local contacts as well. Naturally, any other location you are interested in should be contacted directly for proper permissions, etc.
Finally (for now) as I say with all location scouting: Hire a local scout that knows the area. If you can’t afford one, build in extra time to look harder and think creatively. Look away from the next obvious list or off the main drag or at places not in the travel brochure. There are surprises hiding but you have to find them. The one below is an example. A beautiful relic of an enclosed staircase hiding downtown in an alley. With the right frame, it could double New York.
As the name implies, the property is sunken low from the street, however wide shots from higher points will see the traffic. 
Nebraska Film & Photography Locations 